Strategic Management Case Study Example | Topics and Well Written Essays - 1250 words - 2

Strategic Management - Case Study Example In 2010, Google was considered as the leader of technology that aimed at providing information to the people from any part of the world and the Google maps helped the customers to find directions as per their requirements (Hamilton & Nickerson, 2003). Economic: Google had to spend a lot of money in order to set up its business. The company has hired efficient managers to control the various teams and handle different projects of the company. The managers and the employees are to be paid high salary in order to encourage them to perform well (Elms, 2010). Hence, the financial accounts of the company have to be handled efficiently with proper allocation of the company’s grants for various projects. Further, the company has to use cost-efficient techniques to serve large number of customers. Politics: The impact of the political environment would be beneficial as well as harmful for the company. However, the political environment did not pose any threat to the launch of Google as it is an online search engine that is expected to provide valuable information to the nation. Also, it plays a key role in communication among people from different parts of the globe (Elms, 2010). Socio-cultural: Google acted as a medium for the advertisers who would prefer to promote social events through its online services. Further, commercial e-mails could be sent by various companies who would like to attract target customers to purchase their newly launched products (Barney, 2002). Technology: Google played a key role in bringing technological innovation to the economy by developing online information system. The customers can obtain information regarding any aspect using the Google search engine. The companies can maintain their online databases using Google spreadsheets and thus deal with huge amount of data (Elms, 2010). Legal: Google had to face some legal