Cloud Computing Solutions For Celcom Axiata

maculate Computing Solutions For Celcom AxiataEnclosed is report of mottle calculate solutions for Celcom Axiata Berhard for your reference and consideration. This report is a summary of chanceings from study, online researches, and depth interview during March whitethorn 2011 as part of assignment for Management Information System in University of Southern Queensland.The report include overview of subvert work out solutions, analysis of ongoing IT al-Qaida issues and challenges, and how smear deliberation can be beneficial to your beau monde.Cloud figure is latest current disruptive technologies and is the fastest growing form of computing, with an estimated market sizing in 2009 of $8 billion, and a projected size of $160 billion in 2012 (Gartner, 2008 Merrill Lynch, 2008). As mobile and social computing atomic number 18 growing express in the history of technology, and enterprise operations will need to adapt to provide similar concept inside party to increase profession collaboration and at the end will improve backup processes, as well bell decline.We thank you for good corporation from Celcom IT theme department by facilitating depth interview and group discussion within IT team during our research. If you submit any questions and/or comments regarding of this report please feel free to contact us.Yours sincerely,Sriyani, Aan Fan JiangTABLE OF limitPageExecutive Summary iIntroductionCelcom and seam backgroundIT Infrastructure issues challengesIssues challengesIT EcosystemCloud Computing and its business benefits and costsRecommendation of cloud computing adoptionConclusionsEXECUTIVE SUMMARYThis report evaluates corporate mission, business outline, grand IT Infrastructure of Celcom Axiata Berhard in order to provide recommendations regarding cloud computing solutions in bon ton IT strategy.A detailed cloud computing definition has provided in this report, followed by differentiation deployment mannequins, advantage mode ls and also further elaboration to benefits and cost cloud computing solution.A major finding in current complexity IT nucleotide to support business requirement and challenges to reduce increasing cost of maintenance and deployment of IT technology every year. Depth analysis and research to cloud computing solutions provided in the market, and also adoption recommendation have been provided in this report.It is recommended Celcom as multinational gild mustiness have strategic outlook on the future of ICT practices as market is undergoing changes due to technological advancements to adapt and follow market trends and increase capacity to compete in the market.In this report, telephoner is suggested to run pilot project to adapt gross taxation cloud to improve business process in sales division and civilize clubby cloud computing by doing virtualizationAim of this report is giving ideas to increase point of intersectionivity, improve business process and keep strain to redu ce cost of maintenance and deployment of IT Technology. Company also has huge opportunity to deliver lateborn business run via cloud computing to current business drug user customers.INTRODUCTIONCompany BackgroundCelcom Axiata Berhard (Bhd) is one of market leader mobile operator in Malaysia and occupying over one-third of the market sh are at the end of Year 2010. under the control of the Axiata Group, was re suckered from Telekom Malaysias international mobile operations unit Telekom Malaysia International (TMI) on March 31 2009 and formerly launching its untried identity on April 2 2009. Axiata Groups major shareholder is Khazanah Nasional Berhad, with a 44.51% stake, while its other significant shareholders with over 5% holdings are the Employees Provident Fund display panel (14.22%) and Amanah Raya Nominees (8.52%).As the first mobile operator in Malaysia, Celcom has the widest network coverage in the country, covering 98% of the populated areas in the country. Align wit h their mission to commence number one mobile operator in Malaysia by 2013 and vision to deliver trounce service for customers and growing innovation in mobile technology, before long Celcom closing the gap with over 11 million subscribers by Quarter 4, 2010.Celcoms core business is in providing prepaid and postpaid mobile voice services. Under Prepaid strong hold, has 3 different brands covering different elementation, Xpax including sub brand UOX and SOX for Youth segment, Blue for Basic Malaysian, and Celcom Sukses for International segment. In postpaid segment Celcom has Postpaid Exec to serve personal user and Celcom Biz to serve enterprise business user. Celcom strong growth has been further supplemented by the growing entropy services segment and mobile broadband business, making it Malaysias leading mobile broadband provider.All complete randomness about Celcom Axiata Berhard (Bhd) can be found by dint of company website at www.celcom.com.myPurpose of ReportThis repor t was prepared to evaluate the IT Infrastructure and introduce cloud computing as part of IT future strategy to drive greater cost efficiencies, improvement business process as well new revenue stream for the company. It was commissioned by Mr. Noor Kamarul Anuar Nuruddin as question Information Technology Transformation powerfulnessr of Celcom Axiata BerhardIT INFRASTRUCTURE ISSUES AND CHALLENGESTo serve over 11 million subscriber and more than 3,900 employees nationwide at Head mail included 6 regional offices, Celcom is really dependent to integrated, systematic and high standards Information Technology (IT) Infrastructure. Information technology is playing a very small role to support and enhance business process, nevertheless to meet business expectation in agely manner.Issues ChallengesAccording to General Manager IT Infrastructure on that point are several challenges in IT organization as listed belowComplexity of IT and Network elements to support business requirem entsits fact that IT has always been massively complex and intimately inefficient. To support business requirement, most often are not designed for dexterity but to get the job done.New business requirement which laboured beyond articulated needs to get to first-of-a-kind products and service. New disruptive technology in market like facebook and other social network has direct electrical shock yet create reduction of customer voice example and impacting to revenue growth slow-down.Increasing operation Maintenance costOperational expenditure cost keeps increasing year on year by 9% mostly for maintenance legacy system and company profitability growth will be challenging to keep without continuous cost optimization.Continuation of staff reduction in response to sweet casting initiativeCelcom IT ecosystemTo provide innate best solution, Celcom has policy standard run environment (SOE) to use 2 different vendors in each major component. These 2 vendors should be chosen from Tier 1 and Tier 2 recommendation by Gartner and able to provide best and breed solutions. Gartner, Inc. is the worlds leading schooling technology research and advisory company headquartered in Stamford, Connecticut, U.S.A., and has 4,400 associates, including 1,200 research analysts and consultants, and clients in 85 countries (http//www.gartner.com/technology/about.jsp).Under current organization, Celcom IT ecosystem consists ofOffice automationOffice automation is really important to support daily whole kit for all employees. According to Wikipedia (2011, p. 1) office automation refers to the varied ready reckoner machinery and software used to digitally create, collect, store, manipulate, and relay office information needed for accomplishing basic tasks. Office automation helps in optimizing and automating existing office procedures which using LAN/WAN as back bone for Celcom offices and 45 branches including administration and allotment for electronic scheduling and messagi ng system using Outlook, antivirus, working desktop/laptop, telephony (Pabx), printer, scanner, facsimile, and mobile device for each employee.Enterprise ApplicationsEnterprise applications are systems that span functional areas, snap on executing business processes across the business firm and include all levels of management (Laudon Laudon 2010, p. 82). In Celcom, enterprise application enabling company to cause and optimize business support processes with modular solutions.SAP ERP FinancialsTo handle core accounting and reporting capabilities, receivables management, treasury and shared servicesSAP Supply cooking stove Management (SCM)To support day to day business process procurement purchasing or management module, vendor record management, sourcing request for quotation (RFQ) management, contain management, purchase order management, requisition management, invoice processing, and automatic settlementSAP Sales Distribution (SD)To support processing sales quotation, proce ssing sales order, and spoken language starter pack reload coupon processing, reporting, and sales commission for principal sumSAP provides better insight and visibility across organizations, improve operational efficiency and effectiveness, and increase flexibility to address business change.Human Resources people soft 9.0To support business process of online attendance, employee cl header management, leave, overtime management, record pay and earnings history, payroll and compensation, employee exertion and development documents, review and evaluation, record history details employee, and recruitmentKnowledge Management Intranet Celcom Blue-NetIntranet base portal with collection of knowledge and information reports compilation includes whitepapers, conference papers presented at various events. Interactive session and discussion forums chat and search engine functionality to ease searching knowledge process. node Service Relationship (CRM) handled by system Rover 2 Customer service tools for prepaid activation account service, customer enquiries, reload, customer record entropy, migration brand (change plan), and bill payment.Call Center (Amdocs) serve for call center agent to handling complaint, record complaint history, case interactionSales Marketing coterminous System, Integrated with SAP SD to register activate customer account, ordering stock starter pack recharge, monitor sales performance, distributor allocate to certain id dealer and tagging id base on allocation for commission payment, real time report base on activation and reload denomination.Cube (Desk Next), monitoring sales performance base on distributor until business manager until dealer name, floating stock, activation, distribution allocation, report payment commission base on tier inducing scheme and performance.Reporting MonitoringOperational Data Storage (ODS), consist of internal raw data of sales, revenue, recharge, migration, churn for analysis purposes.Enterprise Infor mation adit (EIP), is dashboard monitoring daily, weekly, monthly by brand and regional performance.InfrastructureNetworking/TelecommunicationsLAN (local area network) connects network devices over a relatively short exceed between floors and Wan (wide area network) connects networking Head office, regional office and branches.Data management and storageA storage area network (SAN) is a use storage network that provides access to consolidated, block level storage. SAN used to make storage devices having amicable to servers and devices appear as locally attached to the operating system. On top of that, for data management and storage also using network attached storage as a convenient method of sharing files for quadruplicate computers with additional benefits of network-attached storage, which giving faster data access, easier administration, and simple configurationSecurityTo protect networks from unauthorized access while permitting legitimate communications and Firewall, ant i Virus, Anti SpammingBack up recovery and monitoringThe purpose to do back up, recovery and monitoring is to avoid data losses and ability to recover data in certain time frame where have been defined by user under data retention policy made by company. profane figuring and ITS BENEFITS COSTOverview of Cloud ComputingBase on NIST Definition of Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availableness and is composed of five essential characteristics, three service models, and four deployment models (Peter Mell herds grass Grance. 2011, p. 2)Four deployment models differentiation base on NIST definition of cloud computing (Peter Mell Timothy Grance. 2011, p. 3)Private cloud. The cloud s tand is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise.Community cloud. The cloud infrastructure is shared by several organizations and supports specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise.Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. hybridizing cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds)Cloud computing is the current highlight among IT technological and strategi cally to push cloud computing forward. First, Cloud computing enabling technologies such as virtualization, open source, massive scale automation and multi tenancy. Second, more prosperous vendor with their offerings are filling the market with positive customer experiences. Third, recession continues to squeeze funds from IT budgets and prompt CIOs to look for more ways to save money.By it characteristic tensile and scalable, cloud computing business models base on as-needed basis or popular with pay-as-you-go. These new business models will reduce the standard of capital and resources tied up in in-house IT, automated and charges base on actual usage data and user able to access lightweight applications that are sufficient for specific business needs, self-importance serve.Cloud Computing SolutionsBase on NIST Definition of Cloud Computing there are 3services models of cloud computing solution (Peter Mell Timothy Grance. 2011, p. 2) SAAS Cloud Software as a Service (SaaS). The capability provided to the deliverr is to use the providers applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface such as a web browser (e.g.,web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings.Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly application hosting environment configurations.Cloud In frastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of adopt networking components (e.g., host firewalls). turn a profits Cost of Cloud ComputingUnderstanding current ecosystem in company, SAAS and IAAS are better option to be adapted to achieve cost reduction and improve business process. Currently, some leading cloud vendors such as Amazon, Sales Force, Google, Citrix and Microsoft, HP are providing cloud computing solutions.Benefits SAAS modelsSome application offered by clouds vendors can be considered to be applied such as Sales and CRM application where give company more bene fitsLower capital costs flexible pricing models. With cloud computing company dont need to spend large investments on servers and storage, up front licenses fees, maintenance fees for software. New pricing models bring by cloud computing are typically paid for on a per user subscription basis.Mobility and Flexibility. applications can be accessible anytime and anywhere using internet familiarityEase of use, maintenance and integration. User friendly application, easy to configure and easy to integrate with other application in current ecosystemReliable and Secure. There are more cloud computing provider in the market with numbers of client offering reliability and security over data and 24 hours support. circular-knit software upgrade. Upgrade to latest software can be done seamlessly to add more features with no additional cost.Benefits IAAS modelsCompany can consider private cloud computing in data center by doing virtualization whereby Virtualization is a converged infrastructu re for shared services where as few number of server would be act as a pool of data centers removing hundred over physical servers which seated and eating up floor space and power consumption.Benefit from virtualization can be obtained from 3 areasAutomates application provisioning. Automates application provisioning eliminates number of actual resources and time consumed in internal meetings take for coordinationTime savings. Application deployment elapsed time savings virtualization allows application to be set up in minutes instead of weeks or months.Power infrastructure cost avoidance Compaq structured data center cutting down electricity cost hence there is no more massive power and cooling needed.RECOMMENDATION OF CLOUD COMPUTING ADAPTIONAlong the line with company strategy to be number 1 mobile operator in Malaysia by 2013, and look into market maturity company need to improve business process, focus on cost reduction, and drive new revenue stream from non voice and data. B usiness growth always required more IT investment meanwhile in the same time company need to focus on cost reduction. Current company grand IT infrastructure still using traditional concept where by company buy and have full self-possession all hardware and software. All Malaysia mobile operators havent considered cloud computing as part of IT strategy, but major global mobile operators such as ATT, British Telecom, Orange, Verizon include SingTel in Asia region has adapt cloud computing in their IT strategy.To achieve greater competitive advantages and gain more market share we recommend company to start consider cloud computing as part of IT strategy.Meanwhile IT division have to do proper analysis and examination to create statewide cloud computing strategy, we suggest company adopt light application sales cloud offered by Sales force and doing virtualization for IAAS as a pilot project to introduce cloud computing solutions.Improvement sales business process using SAAS modelBa se on observation in sales division, more than 70% time consume by sales agent not for selling but looking for information for new leads dealership, customer complaint, deal updates, administration and approval, data monitoring, product and forward motion latest updates and presentations. There is no application collaboration from head office until regional level that can help them to get all supra information so they can concentrate more to sales jobs. Sales force offer sales cloud service base on pay per user basis where user can access it anywhere through an Internet-enabled mobile device or a connected computer can be answered to above problems.Sales force founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez specializing in software as a service (SaaS). Currently, have 82,400 customers and over 2,100,000 subscribers. Sales force, service running in the cloud.Some benefits using sales service cloud from Sales Force areIntegrated application and information from leads, account, contact, opportunities, reports and dashboard in one application, hence sales customer service agent will not waste their working time to find information and juggle in different applicationReal time update information through smart phone hence latest product and promotion can be reached in quicker time for sales and customer service agent. Since every employee in company have been provided blackberry smart phone, from now on blackberry will bring new function to support sales and service.Small investment compare to total cost of ownership internal technology assets from hardware and software acquisition, installation, training, support, maintenance, infrastructure, downtime/failure cost, space and energy.Flexibility upgrade to new software whenever needed without losing cost on prior internal in house investment and additional hardware to support customer growth. Include automatic latest version upgrade without losing time upgrading each of computer unitHigh adoption due to sales force is using web base application internet and also training support circular-knit Integration due to sales force is using different application programming interface (Api) that easily can be integrated with current company infrastructureAs we discussed earlier, in cloud business models sales force are giving lower capital cost because company dont need to spend in large servers, storage, license fee and ongoing maintenance by giving flexible pricing models base on number of user get-go from USD5 125/user/monthDeliver cost optimization through Private Cloud VirtualizationFor eld, IT have been adding servers, storage and networking devices to keep pace with applications and data generation. As a result Celcom has a massive data center where by IT resources locked up in countless number technology structured. To ensure service level agreements (SLAs), IT resources have created over provisioning and underutilization, b ecoming collectively difficult to manage. As a result, greater budget portion is being spent on operations and create more difficulties for IT to deploy new services in quickly and efficiently manner.To avoid further diminished productivity, complex networking and unnecessary facility cost, IT organization must heads up to private cloud by doing virtualization server.provision and modify complex infrastructure can be done in minutes not months thru self provision from desktop, notebook even tablet pc from anywhere in or out office contrary with legacy system where need more staff and third party to provision. When additional capacity is needed, workload can be moved to where capacity is exists and server that isnt used can be shut out down to save energy. Utilization of servers is increasing reducing loaded of servers needed in data center and minimizes floor space.To get better view how frequently cost can be saved by doing virtualization, HP technical team did exercise calculati on total savings over 3 years together using HP Blade system Matrix. Illustration of calculation as below table .Launch IAAS as an opportunity to gain new revenue streamIn long term strategy, virtualization is also leading company as telecommunication provider to serve Current enterprise business customers (SMEs) by offering Infrastructure as a service (Iaas). These can also be seen as a potential opportunity to gain new revenue streams. As a benchmark ATT Europe Telecommunication provider has launched Sypnotic storage as a service.Sypnotic storage as a service is nett service-based virtualized storage on-demand solution that easily scales up and down with pay-only-for storage used availability. Sypnotic a pay-as-you-go service that is billed based on company actual usage each month. The service has several usage-based components, including virtual machine resources, networking resources, additional storage and data access. (Peter Hall. 2010, p.10).In bottom line, Celcom also has h uge opportunity to bundle Iaas service with current business package with voice, broadband, business mobile and email solution to existing Celcom Biz enterprise customers. Celcom can leverage reputations and solid performances to offer reliable, comprehensive and secure cloud services.CONCLUSIONThis report has analyzed overall the grand IT infrastructure, current disruptive technology of cloud computing solution and overall business strategy. The following points and findings were made in this reportInformation technology has enter to new era with cloud computing solutions where offer flexibility, scalability and new pricing modelCompany must consider cloud computing solutions to achieve improvement in business process, cost reduction and chance to gain new revenue stream by having new product solution for business customers.Celcom as a multinational company must have strategic outlook on the future of ICT practices as market is undergoing changes due to technological advancements. It is also important company to adapt and follow market trends and increase ability to compete in the market.Company to adapt sales cloud offer by sales force to improve business process in sales division.Company to develop private cloud computing by doing virtualization makes it easier for IT to deliver faster and taking advantage of speed to deploy IT-based solutions faster to meet the business needs. In the end, virtualization aim to increase productivity and reduce facility cost.Company also has huge opportunity to deliver new business services by bundle Iaas with current business package such as voice, broadband, business mobile and email solution to existing Celcom Biz enterprise customers. By ensuring the value of services delivered via cloud computing, company not only delivers business value to their business users but increase value preposition and extend company sustainability.