Amazon.com Essay Example | Topics and Well Written Essays - 1250 words

Amazon.com - Essay Example Amazon advertises extensively on the internet to help raise awareness of their brand. Also, Amazon maintains high-speed growth introducing new products and services available online. Innovations and adaptation policies help to appeal to a particular target audience in diverse markets. The main weakness of Amazon is a negative image of online banking and financial transaction. Many customers do not buy products online afraid of fraudulent actions of companies. Undeveloped banking sector in less developed countries prevent the company from rapid international growth. The opportunities included: high potential to growth based on the technological change and increasing number of internet users. The choice of communications mix should be the most cost-effective solution for achieving the organization's communication objectives. Call centers and the Internet give online booksellers great opportunities to promote its services. Competition and possible legal changes is the major threat forAm azon (Amazon Home Page 2009). In his book "Competitive Advantage" Porter identifies five forces that drive competition within an industry (Johnson and Scholes 54). The threat of entry by new competitors is possible but they will create a real threat for Amazon. The intensity of rivalry among existing competitors has a great impact on Amazon facing with strong competition (Barnes & Noble and other small online companies). Thus, Amazon has positioned itself as a superstore. Pressure from substitute products will not have a great impact on Amazon's activity. Today, Amazon proposes a wide range of e-texts and CD-ROMs which can be regarded as substitute products. The bargaining power of buyers is crucial for Amazon. The aim of customers is to pay the lowest possible price to obtain books or other products that they require. The advantage of Amazon is that it purchase in such large quantities that its suppliers are dependent on the customers' business. The bargaining power of suppliers does not have a great impact on Amazon because most firms are highly differentiated and need an effective distribution channels for their products (Amazon Home Page 2009). For Amazon, the most successful of four growth stages was the Growth stage. This success can explained by a strong web culture and environment created by its team. In order to be effective Amazon is responsive to external environmental influences. Amazon operates within a dynamic environment and it requires a structure and culture that are sensitive and readily adaptable to change (Johnson and Scholes 55). Amazon's organizational climate influences the level of morale and attitudes which members of the organization bring to bear on their work performance and personal relationships. Also, strong web culture attracts millions of buyers to this store. Web culture is based on non-price competition and strong brand image (Amazon Home Page 2009). Amazon.com is a leading internet-based company operating on a global scale. Amazon.com becomes the first mover in the e-retailing market proposing a wide product range to diverse customer targets. E-business allows the company to connect customer service and good levels, increases customer satisfaction and decreases retention artistries. The main strategy is a virtual bookshop which helps the company to promote and sell its products to customers. Similar to traditional marketing, a virtual bookshop

International Accounting (Comparison) Research Paper

International Accounting (Comparison) - Research Paper Example The accounting standards form the principles for the preparation and presentation of financial statements created by the International Accounting Standards Committee (IASC). The research paper highlights the major areas of similarities and differences between Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS). The objective of this research paper is to find out those particular differences that are believed to be mostly encountered during practice. The name itself suggests that the contents of the theory will describe certain principles that are needed to be followed in accounting but despite this GAAP acts as a very important facilitator for investors and companies. GAAP is basically a set of procedures and standards that companies follow in order to present their financial data. Companies follow those standards as these provide them a precise mode of representation of their financial figures which is good for the analysts as it becomes hard for the company to trick them by manipulating their figures. 1 IFRS has gained popularity in recent times and has been well accepted by a huge number of countries in the world. Previously, the multinational companies had to prepare separate financial statements for each country where they had their areas of operations but IFRS has made the task easier. In IFRS the guidelines and standards are set by International Accounting Standards Board (IASB) that companies and organizations can follow when compiling financial statements. It was previously called the International Accounting Standards (IAS). IFRS provides guidance to prepare financial statements.2 In order to enumerate the advantages of any accounting principle, it is important to analyze the components of it at the outset. The main components of GAAP are: Inventory costs, Debt, Stockholder’s equity, short term

Investigating Resistance Essay Example for Free

Investigating Resistance Essay Resistance is a property of a substance that conducts electricity. Resistance opposes the flow of electricity through conductors and it depends on the PHYSICAL NATURE of the particular conductor. In this investigation I must investigate how one of these physical facts affects the resistance. I will split my investigation into four parts, I will firstly plan my investigation. This will allow me to explain how I will carry out my investigation and predict what I think will happen. The second part of my investigation will be the obtaining part. To complete this I must carry out my investigation and record the results. I will then be able to say if my prediction was correct. The third part will be analyzing the results I have made. This will allow me to draw conclusions. The fourth and final part will be evaluating my investigation, I will say if it could have been improved and if it worked as expected. APPARATUS I will need a Digital ammeter and a digital voltmeter because the readings given are a lot closer than with an analog one. I will need just over a meter of 0. 19mm thick nichrome, a meter stick, a power supply, some wires and two crocodile clips PLANNING I have been given a piece of wire called Nichrome, which has a thickness of 0.19mm. I will connect this into the circuit using crocodile clips, I will stretch the wire across a meter stick and connect one crocodile clip at 0cm and one at 10 cm, I will record a reading from both the ammeter and the voltmeter, I will then move the crocodile clip which is on 10cm to 20 cm and again take a reading from both the ammeter and the voltmeter before recording the results into a table. The variable for my experiment will be the length so to keep it a fair test I must use 10 cm jumps each time, use the same metal each time meaning it must be Nichrome of 0. 19mm. I will eventually have a full table of results ranging from 10cm to 100cm. PREDICTION I predict that as the length of the wire increases, the resistance will increase. I predict this will happen because Resistance is due to the atoms in the wire. The electric charges will collide with the atoms, slowing them down. If the wire is longer, then there are more atoms in the way of the charges so the resistance will increase. The resistance will depend directly on the number of atoms in the wire. I have indicated in the rough graph below on what I think will happen and what it will then look like on the graph. RESULTS Results below are first set recorded Length Of Wire Current Voltage Resistance CMSecond set will now be recorded before finding the eventual average Results below are Second set recorded Length of wire Current Voltage Resistance CM (A) (V) (Ohms) The table below shows the average of the results allowing me to plot the graph. It shows the average resistances Temperature Resistance results 1 Resistance results 2 Average Resistance CM (Ohms) (Ohms) (Ohms) . I will now go on to plot the graph before recording my conclusion. Conclusion After recording my results and plotting the graph I can say that my prediction was correct. This shows that resistance is greater the longer the wire is because there will be more atoms for the electrical charges to hit the atoms and get slowed down. From what my results say I am willing to predict that if I had a thicker piece of Nichrome say 0. 37mm thick then the resistance would be even greater because not only will the length give more resistance but now that it is thicker will mean there will be space for more atoms.

Advantages And Disadvantages Of Wireless Internet

Advantages And Disadvantages Of Wireless Internet Wireless Internet is also called Wireless Web, Mobile Internet, and Internet Wireless. Wireless Internet means access the internet through a wireless devices, For Example laptop, cellular telephone , PDA, etc , Using Wireless internet any person can do their day today activities like e-mail, e-banking, communication, conferencing, etc.., In addition to that can be accessed weather and travel information, etcà ¢Ã¢â€š ¬Ã‚ ¦ any where any time. Advantages of wireless Internet Fast installation Efficient use of resources Less susceptible to disruption Capacity can be added, removed or reallocated more easily To enable users to bring their own laptop, therefore reducing the cost of owning many PCs. To enable you to easily move PCs. Disadvantages of wireless Internet Cost Technology is newer and more expensive for some applications Speed Radio Frequency (RF) characteristics make high data transfer rates more difficult with wireless than with wired Security Wireless signals are relatively easy to intercept Frequency spectrum saturation Scope Of The Survey What are the current wireless internet technologies Give detailed view about each technology Compare each technology by giving advantages disadvantages of them What are the new trends of wireless internet and the improvements of them with compare to current technologies Current Wireless Internet Technologies LEO IEEE 802.11 IEEE 802.16 LMDS 1G-Analoge Cellular MEO (WIFI) (WIMAX) MMDS 2G-Digital Cellular GSO 2.5/2.75G- (GPRS/EDGE) 3G/3.5G Mobile WiMAX (IEEE 802.16e/m) Detailed view about each technology Mobile Wireless Internet Technologies First Generation mobile wireless technology (1G) First Generation mobile wireless technology (1G) are analog , voice-only cellular, telecommunications standards, that were Introduced in the 1980s. One such standard is NMT (Nordic Mobile Telephone), used in Nordic countries, Eastern Europe and Russia. Others include AMPS (Advanced Mobile Phone System) used in the United States, TACS (Total Access Communications System) in the United Kingdom, JTAGS in Japan, C-Netz in West Germany, Radiocom 2000 in France, and RTMI in Italy. Second generation wireless technology(2G) Second generation mobile wireless technology is based on GSM was launched in Finland in the year 1991, 1G technology use analogue radio signals but 2G technology use digital signals to transfer data,but both technologies connect to the tower using digital signals ,In 2G voice call is encoded to digital signals but 1G signals are modulated to higher frequencies like 150 MHz and up. There are three common technologies used by 2G cell-phone networks for transmitting information Time division multiple access (TDMA) -GSM,PDC(japan),iDEN(US,Canada),IS-136(US) Code division multiple access (CDMA) -IS-95(US,Asia) 2.5G(GPRS) The term 2.5G usually describes a 2G cellular system combined with General Packet Radio Services (GPRS). that means it implements a packet-switched network domain in addition to a circuit-switched domain. It can be provide data rates 56 kbit/s-115 kbit/s and also Services like Wireless Application Protocol (WAP) access, Multimedia Messaging Service (MMS), and for Internet communication services such as email and World Wide Web access. 2.75G(EDGE) EDGE Defined as GPRS with 8PSK encoding, EDGE was introduced in 2003, EDGE achieves higher data-rates (up to 236.8 kbit/s) Third generation wireless Internet(3G) Third generation mobile wireless technology is based on International Mobile Telecommunications-2000 (IMT-2000), 3G is collection of standards mobile telecommunications which includes UMTS, and CDMA2000 with non-mobile wireless standards DECT WiMAX, Compared to 2G and 2.5G services, 3G allows simultaneous use of speech and data services and higher data rates (at least 200 kbit/s). today 3G systems can provide up to 14.0 Mbit/s download speed and 5.8 Mbit/s upload speed. Mobile WiMax(IEEE 802.16e) Mobile WiMAX or 802.16e standard was introduced by the IEEE in late 2005 as real competitor to 3G technologies, However South Korea elected to take a mobile WiMAX compatible standard called wireless broadband (WiBro) to market. WiBro/Mobile WiMAX uses an OFDMAà ¢Ã¢â‚¬Å¾Ã‚ ¢ technology called 1K-FFT. Service for the WiBro/Mobile WiMAX standard is in the 2.3 GHz spectrum range at least in Korea. The technology can be easily adapted to other licensed spectrum. Wireless Wide Area Networking Technologies WIMAX(Interoperability for Microwave Access) Wimax is a telecommunications technology that offers transmission of wireless data via a number of transmission methods; such as portable or fully mobile internet access via point to multipoints links. The current WiMAX revision provides up to 40 Mbit/s which is based on Standard IEEE 802.16, it also called Broadband Wireless Access and it was formed in Mid June 2001 Wireless Local Area Networking Technologies WiFi WiFi uses radio waves to provide wireless high-speed Internet and network connections. WiFi is owned by the organization Wi-Fi Alliance, and it is based on IEEE 802.11 standards. 802.11a transmits at 5 GHz and can be provide data rate up to 54 Mb/s and it uses technology orthogonal frequency-division multiplexing (OFDM). 802.11b is the slowest and least expensive standard which transmits at 2.4 GHz can be provide data rate up to 11 Mb/s and it uses complementary code keying (CCK) modulation to improve speeds. 802.11g transmits at 2.4 GHz and it can provide data rates up to 54 Mb/s. 802.11g is faster because it uses the same OFDM coding as 802.11a. 802.11n is the newest standard that is widely available and it can achieve data rates up to 140 Mb/s. Fixed Wireless Internet Technologies LMDS (Local Multipoint Distribution System) LMDS is a technology for broadband microwave wireless transmission direct from a local antenna to homes and businesses within distance 1.5 miles (2.4 km) . LMDS offers a download speed up to 1.5 Gb/s and 200 Mb/s upload speed. LMDS commonly operates on frequencies across the 26 GHz and 29 GHz bands. In Europe, (ETSI) is equivalent technology. In Canada, it is called Local Multipoint Communication Service (LMCS) and it is based on IEEE 802.16.1 standards. MMDS(Multichannel Multipoint Distribution Service) MMDS provides digital video- and Internet- (including VoIP) access using various over-the-air microwave frequencies. Services are provided within distance 20 miles or 32 km from the transmit site. MMDS commonly operates on frequencies across the 2 GHz and 3 GHz. The MMDS band was separated into eleven channels and Each channel was capable of 10 Mbit/s Satellite wireless internet technologies Communication via satellite can be done using one or two way dish. Satellite dish was placed minimizing the interference with other satellites . the dial-up connection can be used for uploading purposes and the satellite internet connection can be used for downloading data. Mostly, the two-way communication dish is preferred by residential users and small businesses. The two-way internet service is characterized by Time Division Multiple Access (TDMA) and single channel per carrier (SCPC). There are three satellite constellations, GEO (geostationary earth orbit), LEO (low earth orbit) and MEO (middle earth orbit). low Earth Orbit (LEO) satellite is placed in between 160 2,000 km above the Earths surface. Medium Earth Orbit (MEO), satellite place in between 2,000-35,786 km above the Earth surface High Earth Orbit(HEO) , satellites place in between 35,786 km above earth surface Comparison of wireless internet technologies Compare some wireless internet technologies Standard Base Technology Usage Radio Technology Download speed(Mb/s) Upload speed(Mb/s) Additional details EDGE Evolution GSM Mobile Internet TDMA/FDD 1.9 0.9 3GPP Release 7 UMTS ,W-CDMA HSDPA,HSUPA HSPA+ }UMTS/3GSM }General 3G CDMA/FDD CDMA/FDD/MIMO 0.384 14.4 56 0.384 5.76 22 HSDPA widely using today, Typical download rates 2Mbit/s, upload ~200 kbit/ HSPA+ download up to 56 Mbit/s. UMTS-TDD UMTS/3GSM Mobile Internet CDMA/TDD 16 16 Use 16QAM modulation like HSDPA+HSUPA 1xRTT CDMA2000 Mobile phone CDMA 0.144 0.144 EV-DO Succeeded Wi-Fi 802.11 (11n) Mobile Internet OFDM/MIMO 288.9 can gain 600 using 40Mhz channel width throughput and/or spectra efficiency (310km 382km Mobile WiMAX 802.16e Mobile Internet MIMO-SOFDMA 144 144 WiMAX update to IEEE 802.16m expect download speed up to 1 Gb/s fixed speeds LTE UMTS/4GSM General 4G OFDMA/MIMO/SC-FDMA 360 80 LTE update to LTE-Advanced expect rates of at least 1 Gb/s fixed speeds and 100 Mb/s to mobile users http://mobilania.com/articles/wimax/what-is-wimax/ Compare throughput of the wireless internet technologies Standard Maximum Download Speed(Mb/s) Maximum Download Speed(Mb/s) coverage Typical Download Speed(Mb/s) GSM GPRS Class 10 0.0856 0.0428 ~16 mi 0.014 GSM EDGE type 2 0.4736 0.4736 ~16 mi 0.034 GSM EDGE Evolution 1.8944 0.9472 ~16 mi UMTS W-CDMA HSDPA 14.400 0.3840 up to 124 mi 4.1 (Tre 2007) UMTS W-CDMA HSUPA 14.400 5.7600 up to 124 mi UMTS W-CDMA HSPA+ 42.000 22.000 up to 124 mi UMTS-TDD 16.000 16.000 CDMA RTT 1x 0.3072 0.1536 ~18 mi 0.125 WiMAX: 802.16e 70.000 70.000 ~4 mi >10 WiFi: 802.11a 54.000 54.000 WiFi: 802.11b 11.000 11.000 ~30 m 2 WiFi: 802.11g 54.000 54.000 ~30 m 10 WiFi: 802.11n 200.00 200.00 ~50 m 40 LTE 326.4 86.4 Future trends of wireless internet Why world move towards new wireless technologies Requirements of the people are increasing day by day also so they need to communicate and get connected with each other and get information at any where any time, that increase the demand for mobile wireless technologies.When the demand increase the major wireless service providers keep on monitoring the growth of new mobile wireless technologies. North America, Europe and Asia Pacific total mobile uses in 2010 is expected to grow up to 2500 million and penetration will be greater than 50 percent So to survive from this kind of demand growth, need new wireless technology with higher capacity and higher data rates, so world move towards 4G,LTE Advance, IEEE 802.20,IEEE 802.16m technologies. (T.Saito et al ,2009) Trend towards 4G over 3G 3G network not compatible with demand of higher data rates so wireless world move towards fourth generation (4G) wireless networks, it will expect to support above 100 Mbps data rates and also high quality video and audio than 3G technology because of 4G networks consist of some advance technologies like Orthogonal Frequency Division Multiplexing (OFDM) and Orthogonal Frequency Division Multiple Access (OFDMA) , 3G networks are based on ITU-T, IMT2000 standards but 4G standards are not defined yet. OFDM and OFDMA can be used to effectively allocate resources of the network to multiple users. In addition to that 4G is expected to provide higher security and lower data transmission latency than 3G. The emerging 4G will be fully packet-switched network. All the elements of the network must be digital and also 4G services have some key features like adaptability and dynamism. Throughput of the 3G only greater than 2, but throughput of 4G is greater than 200, moreover operating frequencies of 3G is 900,1800,1900,2100(MHz) but 4G operates on 2-8(MHz) frequency , so data transmission is more efficient in 4G than 3G, in addition to that signal coverage of 3G technology is greater than or equals 6 miles but in 4G signal coverage is greater than or equals 30 miles. Trend towards IEEE 802.20 -Broadband Wireless Access (MBWA) The IEEE 802.20 is designed for support internet client in vehicle which is moving speed up to 250 Km per hour . IEEE 802.20 supports Qos to give good quality, low-latency services like IEEE 802.16e, and also like IEEE 802.16e its uplink and downlink are synchronous but in 3G uplink and downlink are Asynchronous. IEEE 802.20 is support global roaming facility with the support of 3G, but with compare to IEEE 802.18e it only support local roaming facility. IEEE 802.20 made up of combining good features of 3G and 1EEE 802.16e and reducing the limitations of them. Trend towards LTE-Advance LTE uses Orthogonal Frequency Division Multiple Access (OFDMA) technology to gain good frequency performance, and also it uses single-carrier FDMA(Frequency division Multiple Access) technology, LTE support Multiple Input Multiple Output( MIMO) technology in order to gain good spectrum usage and increase coverage. LTE also support SU-MIMO(Single User MIMO) and MU-MIMO(Multiple User MIMO) and also LTE support spectrum between 1.4-20 MHz. Latency of the LTE is very low (10-20ms) with compare to other technologies. Low latency is very important feature for time critical application like online gaming, etc , And also LTE only use packet switched domain which leads simple protocol architecture. LTE-Advanced can be defined as LTE plus IMT-Advance requirements and it is backward compatible with LTE , With compare to LTE, LTE-Advanced is support collection of multiple carriers which help to gain higher transmission rate with compare to LTE using multiple frequency blocks each have 20 MHz bandwidth. And also LTE-Advanced is support DFT-S-OFDMA combining with aggregation improves user throughput and uplink capacity. With compare to LTE, LTE advance also support SU-MIMO but will have eight uplink and four downlink which improve user throughput and spectrum usage. LTE advance also introduce relay stations to improve coverage, newly introduced technology for LTE-Advanced is relay stations which expand the signal coverage. When compare Peak Spectrum usage efficiencies(b/s/hz) of LTE and LTE-Advanced, Peak Spectrum usage efficiency of LTE is greater than 5 in downlink and greater than 2.5 in uplink, but Peak Spectrum usage efficiency of LTE-Advanced is greater than 30 in downlink and greater than 15 in uplink. When Consider average spectrum usage efficiencies(b/s/hz), LTE has 1.6-2 spectrum efficiency in downlink and 0.66-1.0 in uplink, but in LTE Advanced has 2.4-3.7 Average spectrum efficiency in downlink and 1.2-2.0 in uplink. So Peak and Average Spectrum efficiencies both uplink and downlink in LTE-advance is greater than LTE . Operating Bandwidth of the LTE is 1.4-2.0(MHz) and Operating Bandwidth of LTE-Advanced is greater than 100(MHz), Connection setup delay of the LTE is greater than 100 and, in LTE Advance it is greater than 50, so LTE-Advance is more efficient than LTE Because of advantages of LTE-Advanced researchers found that world will move towards LTE-Advance technology over LTE. Trend of IEEE 802.16m over IEEE 802.16e Current WiMAX technology is based on IEEE 802.16e but next generation WiMAX will follow IEEE 802.16m standard which is extended version of IEEE 802.16e. so it will support basic WiMAX technologies like OFDM, TDMA/FDMA, MIMO, in addition to that, it will be also introduced extended MIMO technologies. IEEE 802.16e is using two antennas to transfer and receive data, but IEEE 802.16e will use 8 antennas to transfer and receive data moreover it will support SU-MIMO technology which help to gain high data transmission rates, furthermore, MU-MIMO, Multi-BS MIMO technologies are being considered. And also Multi carrier technology is being introduced to support higher throughput. Hierarchical frame structure is being included in IEEE 802.16m, which is being consisted of super frames and sub frames to improve spectrum usage efficiency. It is being decided to introduce another new technology is femtocell technology which improve the throughput, in addition to that multihop relay system is supported to the IEEE 802.16m in order to overcome low signal strength in indoor due to the loss of penetration through building, so multihop relay system increase signal strength and that leads wide signal area, high indoor troughput. Future Of WIFI When consider the recent history of WIFI in 2009-2010 main target of WIFI was access points and laptops, but 2010-2011 it is and it will be mobile devices like mobile phones, PDA , etc, then 2011-2012 main target of WIFI will be consumer electronics like TV, Cameras, etc, 2012-2013 and beyond main target of WIFI will be embedded systems. That is the deployment road map of WIFI, more over current WIFI technologies are IEEE 802.11n and IEEE 802.11w, main purposes of these technologies are Throughput efficiency and security, future WIFI technologies will be IEEE 802.11v, IEEE 802.11s, IEEE 802.11aa, IEEE 802.11ac, IEEE 802.11ad, Main purpose of IEEE 802.11v will be power efficiency, and Main purpose of IEEE 802.11s will be compatible with mesh networking and Main Purpose of IEEE 802aa/802ad will be high throughput.IEEE 802.11v will expect to available to public in end of 2010, IEEE 802.11s and IEEE 802.11aa will be available in 2011, and IEEE 802.11ac/ad will be available 2012 0r beyond . IEEE 802.11s will be capable of using mesh standards, self configure in to multi-hop wireless technologies where access point from different manufactures. And also IEEE 802.11s support different functional requirements of Applications like, some Applications require large scale high throughput and some require quick setup. IEEE 802.11v Systems to control the clients connect to it which leads to efficient use of system infrastructure so using that can improve performance of the system. Conclusion Internet was introduced early 1980 but it became more popular after 1990, from that day wireless internet technologies have became more and more popular until today, it will be more popular in the future to match with the complex life style of the people , that means when the world develop with other fields, requirements of the man is increasing rapidly when the requirements are increasing, Collection of data, services over data, communication requirements is being increased , so data can be able to access any where any time and also any person can be able connect other people any where any time to exchange ideas, that is why world move towards wireless technologies, because of its mobility, so demand of wireless technology is being increased so existing wireless technologies couldnt bear such a high capacity and cant provide higher data rates and bandwidth. For a solution to that problem we can see how 1G,2G,3G,3GPP LTE, etc like new technologies have introduced and became more popular time to time to satisfy communication and data requirements of developing world, when reading the document can be found out how technology increase and how data rates, capacity, bandwidth has increased according to the improvements of the technology, but performance requirements are not the only reason for introduce new technologies, some people need low cost solutions with fair data rates, for a example WIFI IEEE 802.11b over 802.11a which 80211b is cheaper than 802.11a. Today, demand for the wireless technologies are increasing more rapidly, to survive from that, in future world will move towards 4G,IEEE 802.16m,LTE-Advanced,IEEE 802.20 technologies over current wireless technologies like 3G, LTE, WIFI, WiMAX, etc, because current wireless technologies cannot provide higher capacities and data rates that the world is asking in future. According to the document wireless technologies also have disadvantages like security issues, data rate issues, cost issues over wired technologies, but over that disadvantages, people cannot survive without wireless technologies because of the reasons above mentioned.

Financial Analysis: PepsiCo Beats Coca-Cola Essay -- Pepsi, Coke, busi

Pepsi vs. Coke the epic battle that every American and from the looks of their financial statements possibly everyone in the world must deal with does it have a winner. For the fiscal year 2005 it certainly does through analyzing financial statements with vertical, horizontal, and ratio analysis investors are able to clearly decide who the better choice for their investment is. By careful scruitiny and attention to detail any investor can safely put their money in a buiseness as an investment so long as they are adhering to rules and regulations of the GAAP. Using the tools for financial analysis and the information given I will determine the winner of that battle for 2005 at least from the investors point of view. In our literature it states that a â€Å"vertical analysis evaluates financial statement data by expressing each item in a financial statement as a percent of a base amount.† I chose to look vertically at current assets and liabilities, of both companies so I can compare these figures between Coca-Cola and PepsiCo to find out who is in better current standing. Current assets Vs. Total Assets for PepsiCo: ( 2005) 10454/ 31727 = approx. 33% of total assets are current (2004) 8639/ 27987 = approx. 31% of total assets are current Now we will look at the current liabilities vs. total liabilities for PepsiCo (2005) 9406/ 17476 = approx. 54% of the total liabilities are current (2004) 6752/ 14464 = approx. 47% of the total liabilities are current Current assets Vs. Total Assets for Coca-Cola: 2005) 10250/ 29427 =Approx. 35% Current 2004) 12281/ 31441 = Approx 39% Current And we will look at the current liabilities vs. total liabilities for Coca-Cola: 2005) 9836/ 29427 = Approx. 33% Current 2004... ...id volume growth for 2005†¦The company said it earned $864 million, or 36 cents a share, in the fourth quarter, a 28 percent drop from the year before. However, excluding one-time charges, the company earned 46 cents per share, a penny ahead of analysts' expectations. One-time items included taxes on repatriated foreign earnings and a charge related to a bottling investment.(Wilbert, 06)† It is a sad day when you have a 28% drop year over year and exceed â€Å"Wall Street expectations.† If I were in their shoes I would do whatever I had to do to entice consumers to put their hard earned cash back in my company even at the cost lower profitability sell for less but sell more†¦hey it works for Wal-Mart why not you to Coca-Cola. Until they change their investment and marketing strategies I would steer clear of investing in any new Coca-Cola stock for more than a few years.

The Jealous Husband by Robert Browning :: essays research papers

The Jealous Husband That's my last Duchess painted on the wall, Looking as if she were alive. I call That piece a wonder, now: Frà   Pandolf's hands Worked busily a day, and there she stands. 5 Will't please you sit and look at her? I said Frà   Pandolf'; by design, for never read Strangers like you that pictured countenance, The depth and passion of its earnest glance, But to myself they turned (since none puts by 10 The curtain I have drawn for you, but I) And seemed as they would ask me, if they durst, How such a glance came there; so, not the first Are you to turn and ask thus. Sir, 'twas not Her husband's presence only, called that spot 15 Of joy into the Duchess's cheek: perhaps Frà   Pandolf chanced to say 'Her mantle laps Over my lady's wrist too much,'; or 'Paint Must never hope to reproduce the faint Half-flush that dies along her throat';: such stuff 20 Was courtesy, she thought, and cause enough For calling up that spot of joy. She had A heart—how shall I say?—too soon made glad, Too easily impressed; she liked whate'er She looked on, and her looks went everywhere. 25 Sir, 'twas all one! My favor at her breast, The dropping of the daylight in the West, The bough of cherries some officious fool Broke in the orchard for her, the white mule She rode with round the terrace—all and each 30 Would draw from her alike the approving speech, Or blush, at least. She thanked men—good! but thanked Somehow—I know not how—as if she ranked My gift of a nine-hundred-years-old name With anybody's gift. Who'd stoop to blame 35 This sort of trifling? Even had you skill In speech—(which I have not)—to make your will Quite clear to such an one, and say, 'Just this Or that in you disgust me; here you miss, Or there exceed the mark';—and if she let 40 Herself be lessoned so, nor plainly set Her wits to yours, forsooth, and made excuse –E'en then would be some stooping; and I choose Never to stoop. Oh sir, she smiled, no doubt, Whene'er I passed her; but who passed without 45 Much the same smile? This grew; I gave commands; Then all smiles stopped together. There she stands As if alive. Will't please you rise? We'll meet The company below, then. I repeat, The Count your master's known munificence 50 Is ample warrant that no just pretense Of mine for dowry will be disallowed; Though his fair daughter's self, as I avowed At starting, is my object. Nay, we'll go Together down, sir. Notice Neptune, though, 55 Taming a sea horse, thought a rarity,

Harlow’s Theory: Love Essay

The feeling of love is, deep, soft, satisfying. Because of its affectionate and intimate nature it is viewed by some as an inapplicable topic for experimental research. But, whatever our own perception may be, our assigned mission as psychologists is to analyze all facets of human and animal behavior into their component variables. (scientific American , June 1959) Therefore as far as love or affection is concerned, psychologists have been unsuccessful in this quest. The few things we know about love don’t go beyond simple examination, and the few things we read about it have been written better by poets and novelists. But of greater worry is the truth that psychologists tend to give way less attention to a impulse which penetrates our entire lives. At least psychologists who write books, not only show no importance in the cause and unfolding of love or affection, but they seem to be blinded of its very existence (scientific American, June 1959 ) The experiment In the Wisconsin University lab, Harlow investigated the meaning of love, focusing on the relationships between a baby and its mother. He started by making it clear that the love between an infant and the mother was more of an emotional feeling rather than something psychological, suporting the adoption-friendly theory that connection of care—â€Å"nurture†Ã¢â‚¬â€was a far more determining factor in healthy psychological development than â€Å"nature.† (Harry F. Harlow, 1959) Then he showed how early periods of time are crucial to the capacity of attachment, If the early days or weeks of the infant were lost it would be really hard or even hopeless to compensate for the loss of initial emotional comfort. The critical period thesis confirmed the idea of assigning infants with adoptive mothers as shortly after being born. Harlow’s Hypothesis gave experimental affirmation for prioritizing  psychological over biological motherhood while the advancing risks of adopting babies beyond birth. It normalized and pathologized adoption at the same time. ( Harry F. Harlow, 1959) In his experiment Harlow detached baby monkeys from their mother’s hours after being born, later arranged the baby animals to be nurtured by two kinds of artificial monkey mothers. The first mother, mainly made out of bare wire mesh was equipped to dispense milk. The other was a wire mother covered with soft terry cloth almost like fur. Harlow’s first examination was that baby monkeys that were given a choice of artificial mothers spent far more time clinging to the terry cloth, even if they didn’t have a milk dispenser. This suggested that infant love was no simple response to the satisfaction of physiological needs. Attachment was not primarily about hunger or thirst. â€Å"It could not be reduced to nursing† (Harry F. Harlow 1958) After the results Harlow made a few more arrangements in his experiment and made yet another important observation. Harlow tried separating the infants into two different variables one group was given only the wired mother while the other was given the mother with the cloth. all the babies drank the same amount of milk and grew at the same rate. Yet the similarities ended at that. The babies who were given a soft, physical contact with their cloth mothers behaved quite differently than babies whose mothers were made out of cold, hard wire. Harlow hypothesized that members of the first group benefitted from a psychological resource—emotional attachment—unavailable to members of the second. By providing reassurance and security to infants, cuddling kept normal development on track. (John Wiley and Sons, 1980) Monsters What could have been the exact reason that made Harlow sure that emotional attachment was a decisive part of developmental differences? Harlow made another observation when he decided to scare the baby monkeys with strange, loud objects like machines that almost looked like monsters hitting drums. The monkeys raised by furry cloth mothers made physical contact with their mothers, brushed against them, and eventually made them feel secure. Harlow theorized that they used their mothers as a â€Å"psychological base of  operations,† allowing them to remain playful and inquisitive after the initial fright had subsided.( John Wiley and Sons, 1980) On the other hand, babies nurtured by wire mesh mothers did not run to their mothers when scared. Rather, they threw themselves on the floor, clinched themselves, rocked back and forth, and screamed in fear. â€Å"These behaviors intimately mimicked the actions of autistic and deprived children often seen in institutions as well as the pathological behavior of adults confined to mental institutions†.( Harry F. Harlow, 1959) The awesome power of attachment and loss over mental health and illness could hardly have been performed more dramatically. Isolation In later experiments, Harlow’s monkeys proved that better late than never was not always right specially when it came to nurturing an infant. When Harlow allocated his baby monkeys in total isolation for the first 8 months of their life, forsaking their contact with other babies or with the artificial mothers, they were permanently hurt. Harlow and his friends kept repeating this experiments, assigning baby monkeys to diffrent periods of isolation times. They came up with the conclusion that the impact of early motherly deprivation could be reversed in monkeys only if it had lasted less than 90 days, and estimated that the equivalent for humans was six months. (Harry F. Harlow, 1959)After these critical periods, no amount of exposure to mothers or peers could change the monkeys’ anomalistic behaviors and make up for the emotional damage that had already happened. When emotional bonds were first established was the key to whether they could be established at all. (scient ific American,1959 ) In the following investigations, Harlow showed that baby monkeys could also turn to their cloth artificial mother for peacefulness and protection. Placing them in a weird situation Harlow allowed the baby monkeys to explore a room both in the presence of their artificial mother and in her absence. Monkeys in the presence of their mother would use her as a secure base to explore the room, by running around the room to explore and going back to their mothers for satey. When the artificial mothers were removed from the room, the effects were tremendous. The baby monkeys no longer had their secure base to explore the room and would often freeze up, crouch, rock,  scream, and cry. (Harlow, Harry.1958) Years after Despites Harry Harlow’s work claiming and reinforcing a wealth of research on love, affection, and motherly relationships, his own personal life later started to fall into pieces. After the life threatening illness of his wife, he drowned in alcoholism and depression, eventually becoming separated from his own kids. Friends often described him as sarcastic, thigh-fisted, mercenary, obstinate, and cruel. â€Å"Yet Harlow’s enduring legacy reinforced the importance of emotional support, affection, and love in the development of children.† (Williams & Wilkins. 1964) Conclusion Harlow’s experiments showed the significance of having a mother or a parent, or even a mechanical mother. The monkeys showed tremendous affection for the artificial mother and it demonstrated how much they needed them. This only leads me to think of the poor abandoned babies whose parents past away or simply left them for adoption and the effect that that is going to cause in their future. I’ve also heard in videos I have seen through my history classes of soilders in WWI. As they were dying the last words that would come out of their mouths would be â€Å"mom†. We sometimes forget and take for granted what we have, I’em very lucky to say I always had my mother with me and I em so grateful for that. References Harry F. Harlow, â€Å"Love in Infant Monkeys,† Scientific American 200 (June 1959):68, 70, 72-73, 74 Blum, Deborah. Love at Goon Park: Harry Harlow and the Science of Affection. Perseus Publishing, 2002, p. 225 â€Å"Harry Harlow.† A Science Odyssey. PBS. Web. 11 October 2013 McKinney, William T. (2003). Love at Goon Park: Harry Harlow and the Science of Affection. American Journal of Psychiatry, 160, 2254-2255 Harlow, H.F. Early social deprivation and later behavior in the monkey. Pp. 154-173 in: Unfinished tasks in the behavioral sciences (A.Abrams, H.H. Gurner & J.E.P. Tomal, eds.) Baltimore: Williams & Wilkins. 1964. Harlow HF, Dodsworth RO, Harlow MK. â€Å"Total social isolation in monkeys,† Proc Natl Acad Sci U S A. 1965 Harlow HF, Dodsworth RO, Harlow MK. â€Å"Total social isolation in monkeys,† Proc Natl Acad Sci U S A. 1965 Harlow HF, Dodsworth RO, Harlow MK. â€Å"Total social isolation in monkeys,† Proc Natl Acad Sci U S A. 1965 Harlow HF, Dodsworth RO, Harlow MK. â€Å"Total social isolation in monkeys,† Proc Natl Acad Sci U S A. 1965